Launch Tree - How Your Business Multiplies, continued

In the previous post we looked at how Mike and Anik, the authors of the Launch Tree course, doubled their normal profits, and then doubled them AGAIN, by first gaining huge customer confidence - and hence traffic - through very valuable giveaways (the root), and then selling their massively valuable product for a fraction of its real value as a loss-leader (the trunk) - and so DOUBLED the normal conversion rate of this very high traffic.

But, as we have seen, a tree is not a tree without branches. Having already quadrupled their customer base, Mike and Anik went on to double the lifetime value of these customers and get them to spend twice as much with them, by using the principle of upselling or customizing, which we looked at earlier. They do this in two main ways:

1. By tempting the purchasers into their membership site, benefiting from their monthly recurring fees. As we all know, people who sign up to a membership site don't stay very long unless they are getting good value. So Mike and Anik keep them on board by making sure they get maximum value and are kept happy by receiving top-level customer support.


2. By providing the purchasers with the opportunity to purchase additional items which complement their original purchase and add value. When they see for themselves how much more value these products will add to their original purchase, they don't have to be pressured, they are only too eager to buy.

The authors of Launch Tree use an important psychological principle called "consistency" to help them do this. We will look at this more in the next post.

If you really think about the staggering profits you can make using these principles, you surely can't help being as excited as I am. So do have a look if you'd like to know more!

Launch Tree - How Your Business Multiplies

Launch Tree emphasizes that its approach to marketing is revolutionary and this approach guarantees that your business will multiply exponentially. How do they do this?

Applying the "tree" principle to Internet marketing, you first have to get the "root" - i.e. the customer psychology - right in order to get massive amounts of targeted traffic. The Launch Tree guys do this by giving away free content beforehand - really valuable stuff that they could sell for hundreds of dollars. This creates genuine customer trust and confidence - as we have been seeing, without this you haven't got a business. This also helps to build large numbers of affiliates.

So they start with at least DOUBLE the amount of traffic that most product launches achieve. They then proceed to DOUBLE the usual conversion rate on this traffic, through their product - the trunk of the tree. They do this by using the product as a loss-leader, as we talked about in the previous post. Instead of selling it for hundreds of dollars as they could, they sell it for $67 or $77. Using the trust and confidence that they have already built up, this results in a massive conversion rate. Remember this isn't just theory - they have ALREADY DONE exactly this.

Then comes the most exciting part - the branches. This is the subject for the next post. Remember these are valuable marketing principles which you can learn whether you buy the product or not, but do check out Launch Tree if you would like to know more.

Launch Tree - The Way To Launch A Product

We have been looking at all the different aspects of the "tree" part of Launch Tree - how to grow your single product into a multi-million dollar business by getting the root, trunk and branches right.

But - why is it called "LAUNCH Tree"?

Because it provides a completely revolutionary take on how to launch your product. Up till now, launching a new product on to the market, including the Internet market, was done in a "one-dimensional" way - you expect that most of the profits you and your affiliates gain from the launch will be from sales of the actual product you are promoting. (A trunk without branches!)

Mike and Anik have proved beyond doubt that their revolutionary method can multiply these profits by two,three or four hundred percent - or even more. They proved it with their PPC Classroom launch last year. It's done on a principle similar to the "loss leader" principle used by the supermarkets. They attract people in with a special offer on which they are actually making a loss. When people do come in, they usually buy products that complement their original purchase, so of course the store makes a big profit from customers who wouldn't have come in at all otherwise.

So with the Launch Tree style of product launches - you offer a product that people would expect to cost hundreds of dollars, for, say $67. Then they rely on you making lots of additional purchases that complement your initial purchase - i.e. that make your initial purchase much more valuable to you. If the initial product had cost hundreds of dollars, far fewer people would have bought it, and wouldn't have bought additional products. But people just can't resist a bargain.

More about this in the next post,but do check out Launch Tree if you'd like to know more.

Launch Tree - Making Money By Giving Away

We have been looking at some of the amazing insights from the new course Launch Tree which everyone is talking about. We have seen how a business, when rooted in a correct understanding of the customer's mind, can grow from a single product and branch out into a million-dollar enterprise.

Of course one aspect of everyone's psychology is the desire to get something for nothing! In fact the word "FREE" has been proved to be the most powerful word in attracting attention to any advertising copy!

The authors of Launch Tree, Anik and Mike, have exploited this aspect of psychology to the full. They have proved beyond doubt that giving away stuff for free not only makes you money, but makes you lots of it. One of the authors, Mike Filsaime, gave away a product he had previously been selling for nearly $2,000. And it wasn't as if people hadn't been buying it at that price - they had, in large numbers. But from this giveaway he built a $10 million dollar empire.

Of course, you have to know what you're doing! It's a question of "Don't try this at home!" The Launch Tree course teaches exactly how to go about using giveaways to make colossal amounts of money.

This is only one of many, many revolutionary concepts contained in Launch Tree. Have a look if you'd like to know more!

Launch Tree - The Right WAY to Add Value For Your Customer

In looking at some snippets of Launch Tree's sensational new take on marketing, we talked in the last post about adding value to your customer's purchase. We pointed out that one crucial thing is getting the timing right, and if you don't, you won't succeed. (In the Launch Tree course approach, this represents the branches on the tree.)

But of course, as well as there being a right and wrong time, there is also a right and wrong way.

The wrong way is of course to present your customer immediately with another sales offer, even if it's at a discount. For instance, if you have sold a cellphone, saying something like "We've got a special offer on the latest ringtones at the moment - would you like one?" The majority of people are hardwired to recognize a sales pitch and automatically resist it. So don't make a sales pitch. Capitalize on how pleased your customer is with his purchase and pick up in conversation what would increase his pleasure - would it be ringtones, games, wallpaper etc. Then provide the customer with a selection. Do this by

1. Making every offer follow logically from the one before.


2. Always asking questions that will get the answer Yes.

Do you feel you're not completely clear about the exact steps involved in building your product into a million-dollar business? Well, obviously, it's a huge learning curve and you can't learn the whole lot from this blog! But it IS taught step-by-step in Launch Tree.

But the purpose of this blog is to present some of the insights from Launch Tree so that even if you don't buy it, you can still get some benefit!

Launch Tree - The right TIME to add value for your customer

We have been looking at the emphasis Launch Tree places on multiplying your profits many times over, just by knowing the right time and the right way to add value to your customer's initial purchase.

The right TIME is when they realize they have got exactly what they wanted. They will only feel this way if they believe that THEY have made the decision to purchase. If they feel they were "sold" to, or pressured into buying, or only bought to make you go away, they will not have a positive feeling about it. But if they are happy and feel they have got a good deal, they will be in the mood to add to their purchase.

Your job is then to introduce into their minds the idea of products that will make them feel even better about their purchase. To do this you have keep your focus on your understanding of the customer's psychology (remember this is the ROOT of the tree). Why do you think the customer bought the product? You have to identify the main reason before you know what will enhance it for the customer, what will increase the customer's pleasure and enjoyment.

For instance, if it is a cellphone, did the customer buy it primarily to be able to call his wife on the way home from work? Or did he buy it primarily to impress his friends? If the latter, he may be interested in the latest gadgets like a handheld GPS device, or some really exciting ringtones. If the former, he just needs to be sure he can get a signal wherever he happens to be!

This is just a tiny bit of what's in the first chapter of Launch Tree - but it's all a new take on marketing, designed to make sure you can follow their methods step by step to make their million-dollar fortunes!

(In the next post we'll say more about the right WAY)

Launch Tree - Are You Sure You're Getting It Right?

We have now seen how Launch Tree views your marketing business as a tree with root, trunk and branches.

• The ROOT is a correct understanding of the psychology of the customer. Just as a tree can only grow from a healthy root, so your business cannot grow if you don't get this right.


• The TRUNK is getting your product right. You don't start with developing a fantastic product, you start with finding out what the customers really want - not what they need, but what they want.


• The BRANCHES grow from the right understanding of the customer and the right product. The idea is to develop additional products which will enhance the customer's enjoyment of their initial purchase and which will hugely multiply the value to you of your original product.

This isn't as easy as it sounds - it only works if you get it right. You must get the timing right and the order right, and above all you must never lose sight of the psychology of your customer. Know when the customers are in a mood to add to their original purchase and know the right questions to ask in order to get a Yes answer. Know how to make each question follow logically from the one before, in order to make sure you don't get a No. Know what makes your customers tick, so that you can keep them happy ALL the time.

This is just a minute part of the business method that has made Anik and Mike, the authors of Launch Tree, into multi-millionaires, so do have a look if you want to know more! (They are sharing the whole lot with us!)