Launch Tree - How Your Business Multiplies, continued

In the previous post we looked at how Mike and Anik, the authors of the Launch Tree course, doubled their normal profits, and then doubled them AGAIN, by first gaining huge customer confidence - and hence traffic - through very valuable giveaways (the root), and then selling their massively valuable product for a fraction of its real value as a loss-leader (the trunk) - and so DOUBLED the normal conversion rate of this very high traffic.

But, as we have seen, a tree is not a tree without branches. Having already quadrupled their customer base, Mike and Anik went on to double the lifetime value of these customers and get them to spend twice as much with them, by using the principle of upselling or customizing, which we looked at earlier. They do this in two main ways:

1. By tempting the purchasers into their membership site, benefiting from their monthly recurring fees. As we all know, people who sign up to a membership site don't stay very long unless they are getting good value. So Mike and Anik keep them on board by making sure they get maximum value and are kept happy by receiving top-level customer support.


2. By providing the purchasers with the opportunity to purchase additional items which complement their original purchase and add value. When they see for themselves how much more value these products will add to their original purchase, they don't have to be pressured, they are only too eager to buy.

The authors of Launch Tree use an important psychological principle called "consistency" to help them do this. We will look at this more in the next post.

If you really think about the staggering profits you can make using these principles, you surely can't help being as excited as I am. So do have a look if you'd like to know more!

Launch Tree - The Way To Launch A Product

We have been looking at all the different aspects of the "tree" part of Launch Tree - how to grow your single product into a multi-million dollar business by getting the root, trunk and branches right.

But - why is it called "LAUNCH Tree"?

Because it provides a completely revolutionary take on how to launch your product. Up till now, launching a new product on to the market, including the Internet market, was done in a "one-dimensional" way - you expect that most of the profits you and your affiliates gain from the launch will be from sales of the actual product you are promoting. (A trunk without branches!)

Mike and Anik have proved beyond doubt that their revolutionary method can multiply these profits by two,three or four hundred percent - or even more. They proved it with their PPC Classroom launch last year. It's done on a principle similar to the "loss leader" principle used by the supermarkets. They attract people in with a special offer on which they are actually making a loss. When people do come in, they usually buy products that complement their original purchase, so of course the store makes a big profit from customers who wouldn't have come in at all otherwise.

So with the Launch Tree style of product launches - you offer a product that people would expect to cost hundreds of dollars, for, say $67. Then they rely on you making lots of additional purchases that complement your initial purchase - i.e. that make your initial purchase much more valuable to you. If the initial product had cost hundreds of dollars, far fewer people would have bought it, and wouldn't have bought additional products. But people just can't resist a bargain.

More about this in the next post,but do check out Launch Tree if you'd like to know more.

Launch Tree - Making Money By Giving Away

We have been looking at some of the amazing insights from the new course Launch Tree which everyone is talking about. We have seen how a business, when rooted in a correct understanding of the customer's mind, can grow from a single product and branch out into a million-dollar enterprise.

Of course one aspect of everyone's psychology is the desire to get something for nothing! In fact the word "FREE" has been proved to be the most powerful word in attracting attention to any advertising copy!

The authors of Launch Tree, Anik and Mike, have exploited this aspect of psychology to the full. They have proved beyond doubt that giving away stuff for free not only makes you money, but makes you lots of it. One of the authors, Mike Filsaime, gave away a product he had previously been selling for nearly $2,000. And it wasn't as if people hadn't been buying it at that price - they had, in large numbers. But from this giveaway he built a $10 million dollar empire.

Of course, you have to know what you're doing! It's a question of "Don't try this at home!" The Launch Tree course teaches exactly how to go about using giveaways to make colossal amounts of money.

This is only one of many, many revolutionary concepts contained in Launch Tree. Have a look if you'd like to know more!

Launch Tree - Are You Sure You're Getting It Right?

We have now seen how Launch Tree views your marketing business as a tree with root, trunk and branches.

• The ROOT is a correct understanding of the psychology of the customer. Just as a tree can only grow from a healthy root, so your business cannot grow if you don't get this right.


• The TRUNK is getting your product right. You don't start with developing a fantastic product, you start with finding out what the customers really want - not what they need, but what they want.


• The BRANCHES grow from the right understanding of the customer and the right product. The idea is to develop additional products which will enhance the customer's enjoyment of their initial purchase and which will hugely multiply the value to you of your original product.

This isn't as easy as it sounds - it only works if you get it right. You must get the timing right and the order right, and above all you must never lose sight of the psychology of your customer. Know when the customers are in a mood to add to their original purchase and know the right questions to ask in order to get a Yes answer. Know how to make each question follow logically from the one before, in order to make sure you don't get a No. Know what makes your customers tick, so that you can keep them happy ALL the time.

This is just a minute part of the business method that has made Anik and Mike, the authors of Launch Tree, into multi-millionaires, so do have a look if you want to know more! (They are sharing the whole lot with us!)

Launch - The RIGHT Way To Add Value To Your Product

In the previous post we talked about why just selling a product and leaving it there is like not having any branches on the tree. In fact without branches it's not really a tree at all.

What we were actually talking about was "upselling". But in Launch Tree, they don't call it "upselling", they call it "customizing". This is because just as people don't like being "sold" to, they don't like being "upsold" to either. What you are aiming to do is increase your customer's happiness and satisfaction by enhancing the value of their original purchase.

But the point is, YOU are not SELLING them these additional products. You are letting them know that they have the opportunity to make their purchase more suited to their individual likes and preferences. That's what "customizing" means.

So if someone has just bought your new cellphone, don't say "How about buying some more ringtones?" They will almost certainly say No. Say something like "Are you the sort of person who likes individual ringtones?" - what you actually do say of course will depend on what you have learnt about their individual personality. But make sure it's a question that will get the answer Yes. Then go on from there.

Of course this is just a tiny speck of what is taught in Launch Tree - but it's all geared to helping you multiply your profits fourfold, fivefold or even more, just as Anik and Mike (the authors) did. Have a look for yourself!