Launch Tree - How Your Business Multiplies, continued

In the previous post we looked at how Mike and Anik, the authors of the Launch Tree course, doubled their normal profits, and then doubled them AGAIN, by first gaining huge customer confidence - and hence traffic - through very valuable giveaways (the root), and then selling their massively valuable product for a fraction of its real value as a loss-leader (the trunk) - and so DOUBLED the normal conversion rate of this very high traffic.

But, as we have seen, a tree is not a tree without branches. Having already quadrupled their customer base, Mike and Anik went on to double the lifetime value of these customers and get them to spend twice as much with them, by using the principle of upselling or customizing, which we looked at earlier. They do this in two main ways:

1. By tempting the purchasers into their membership site, benefiting from their monthly recurring fees. As we all know, people who sign up to a membership site don't stay very long unless they are getting good value. So Mike and Anik keep them on board by making sure they get maximum value and are kept happy by receiving top-level customer support.


2. By providing the purchasers with the opportunity to purchase additional items which complement their original purchase and add value. When they see for themselves how much more value these products will add to their original purchase, they don't have to be pressured, they are only too eager to buy.

The authors of Launch Tree use an important psychological principle called "consistency" to help them do this. We will look at this more in the next post.

If you really think about the staggering profits you can make using these principles, you surely can't help being as excited as I am. So do have a look if you'd like to know more!

Launch Tree - How Your Business Multiplies

Launch Tree emphasizes that its approach to marketing is revolutionary and this approach guarantees that your business will multiply exponentially. How do they do this?

Applying the "tree" principle to Internet marketing, you first have to get the "root" - i.e. the customer psychology - right in order to get massive amounts of targeted traffic. The Launch Tree guys do this by giving away free content beforehand - really valuable stuff that they could sell for hundreds of dollars. This creates genuine customer trust and confidence - as we have been seeing, without this you haven't got a business. This also helps to build large numbers of affiliates.

So they start with at least DOUBLE the amount of traffic that most product launches achieve. They then proceed to DOUBLE the usual conversion rate on this traffic, through their product - the trunk of the tree. They do this by using the product as a loss-leader, as we talked about in the previous post. Instead of selling it for hundreds of dollars as they could, they sell it for $67 or $77. Using the trust and confidence that they have already built up, this results in a massive conversion rate. Remember this isn't just theory - they have ALREADY DONE exactly this.

Then comes the most exciting part - the branches. This is the subject for the next post. Remember these are valuable marketing principles which you can learn whether you buy the product or not, but do check out Launch Tree if you would like to know more.