In the previous post we talked about one of the central principles of Launch Tree - that just selling a product and stopping there is like a tree without branches.
This means that when you are developing your product for the market, you must not only make sure FIRST that it's what customers really want - though of course you must do this - but you must think about what additional products would enhance the product, or add value to the product, for your customers. If you don't do this you are doing yourself out of huge amounts of money.
Not only this - but the Launch Tree guys maintain that you are cheating your customers as well! Because you are depriving them of the opportunity to increase their enjoyment of the purchase they have made. For example, if your customer has bought a new cellphone - and has made the decision to buy it, rather than been pressured into buying it - he/she will be in the mood to add to the original purchase with all sorts of other products such as ringtones, games, wallpapers or even a handheld GPS device. This way you can multiply the value of the original purchase twice, three times or even four times.
This is part of Launch Tree 's principle of "building a product into a business". But of course there is a right way and a wrong way to do this. If you do it the wrong way you will not only lose the opportunity to increase your business, you will lose the relationship with your customer. We will say more about the right way in the next post.
Meanwhile look at Launch Tree for more of this fascinating stuff!
This means that when you are developing your product for the market, you must not only make sure FIRST that it's what customers really want - though of course you must do this - but you must think about what additional products would enhance the product, or add value to the product, for your customers. If you don't do this you are doing yourself out of huge amounts of money.
Not only this - but the Launch Tree guys maintain that you are cheating your customers as well! Because you are depriving them of the opportunity to increase their enjoyment of the purchase they have made. For example, if your customer has bought a new cellphone - and has made the decision to buy it, rather than been pressured into buying it - he/she will be in the mood to add to the original purchase with all sorts of other products such as ringtones, games, wallpapers or even a handheld GPS device. This way you can multiply the value of the original purchase twice, three times or even four times.
This is part of Launch Tree 's principle of "building a product into a business". But of course there is a right way and a wrong way to do this. If you do it the wrong way you will not only lose the opportunity to increase your business, you will lose the relationship with your customer. We will say more about the right way in the next post.
Meanwhile look at Launch Tree for more of this fascinating stuff!
No comments:
Post a Comment