We have been looking at some of the amazing insights from the new course Launch Tree which everyone is talking about. We have seen how a business, when rooted in a correct understanding of the customer's mind, can grow from a single product and branch out into a million-dollar enterprise.
Of course one aspect of everyone's psychology is the desire to get something for nothing! In fact the word "FREE" has been proved to be the most powerful word in attracting attention to any advertising copy!
The authors of Launch Tree, Anik and Mike, have exploited this aspect of psychology to the full. They have proved beyond doubt that giving away stuff for free not only makes you money, but makes you lots of it. One of the authors, Mike Filsaime, gave away a product he had previously been selling for nearly $2,000. And it wasn't as if people hadn't been buying it at that price - they had, in large numbers. But from this giveaway he built a $10 million dollar empire.
Of course one aspect of everyone's psychology is the desire to get something for nothing! In fact the word "FREE" has been proved to be the most powerful word in attracting attention to any advertising copy!
The authors of Launch Tree, Anik and Mike, have exploited this aspect of psychology to the full. They have proved beyond doubt that giving away stuff for free not only makes you money, but makes you lots of it. One of the authors, Mike Filsaime, gave away a product he had previously been selling for nearly $2,000. And it wasn't as if people hadn't been buying it at that price - they had, in large numbers. But from this giveaway he built a $10 million dollar empire.
Of course, you have to know what you're doing! It's a question of "Don't try this at home!" The Launch Tree course teaches exactly how to go about using giveaways to make colossal amounts of money.
This is only one of many, many revolutionary concepts contained in Launch Tree. Have a look if you'd like to know more!
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