Launch Tree - The Right WAY to Add Value For Your Customer

In looking at some snippets of Launch Tree's sensational new take on marketing, we talked in the last post about adding value to your customer's purchase. We pointed out that one crucial thing is getting the timing right, and if you don't, you won't succeed. (In the Launch Tree course approach, this represents the branches on the tree.)

But of course, as well as there being a right and wrong time, there is also a right and wrong way.

The wrong way is of course to present your customer immediately with another sales offer, even if it's at a discount. For instance, if you have sold a cellphone, saying something like "We've got a special offer on the latest ringtones at the moment - would you like one?" The majority of people are hardwired to recognize a sales pitch and automatically resist it. So don't make a sales pitch. Capitalize on how pleased your customer is with his purchase and pick up in conversation what would increase his pleasure - would it be ringtones, games, wallpaper etc. Then provide the customer with a selection. Do this by

1. Making every offer follow logically from the one before.


2. Always asking questions that will get the answer Yes.

Do you feel you're not completely clear about the exact steps involved in building your product into a million-dollar business? Well, obviously, it's a huge learning curve and you can't learn the whole lot from this blog! But it IS taught step-by-step in Launch Tree.

But the purpose of this blog is to present some of the insights from Launch Tree so that even if you don't buy it, you can still get some benefit!