We have seen that the ROOT of your business according to Launch Tree is the psychology of your customer. Without getting this right, there's no point in even starting a business.
In other words, developing a product without finding out whether it is what the customer WANTS is a waste of time. You could have the most fantastic idea for the most fantastic product, but if nobody wants it, nobody will buy it. And remember it's about what customers WANT, not what customers NEED. You can only find out what customers WANT by understanding their thoughts and feelings, and what makes them tick.
So the famous piece of advice "Build a better mousetrap and the world will beat a path to your door" is only partly true! They will only beat a path to your door if it's what they wanted in the first place! So you had better find that out. Even if you think people need a better mousetrap, it has to appeal to their deepest emotions, or solve a problem that is causing them misery and pain, for them to want it.
So developing a product that meets people's wants and desires is the TRUNK of your business. But a trunk without branches still isn't a tree. More about this next time.
And don't forget all this isn't just a new fad or a piece of fancy theory. It's the way the Launch Tree guys have built massive fortunes, using the secrets they are going to teach step by step. Click on the link for more information.
In other words, developing a product without finding out whether it is what the customer WANTS is a waste of time. You could have the most fantastic idea for the most fantastic product, but if nobody wants it, nobody will buy it. And remember it's about what customers WANT, not what customers NEED. You can only find out what customers WANT by understanding their thoughts and feelings, and what makes them tick.
So the famous piece of advice "Build a better mousetrap and the world will beat a path to your door" is only partly true! They will only beat a path to your door if it's what they wanted in the first place! So you had better find that out. Even if you think people need a better mousetrap, it has to appeal to their deepest emotions, or solve a problem that is causing them misery and pain, for them to want it.
So developing a product that meets people's wants and desires is the TRUNK of your business. But a trunk without branches still isn't a tree. More about this next time.
And don't forget all this isn't just a new fad or a piece of fancy theory. It's the way the Launch Tree guys have built massive fortunes, using the secrets they are going to teach step by step. Click on the link for more information.
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