Launch Tree emphasizes that its approach to marketing is revolutionary and this approach guarantees that your business will multiply exponentially. How do they do this?
Applying the "tree" principle to Internet marketing, you first have to get the "root" - i.e. the customer psychology - right in order to get massive amounts of targeted traffic. The Launch Tree guys do this by giving away free content beforehand - really valuable stuff that they could sell for hundreds of dollars. This creates genuine customer trust and confidence - as we have been seeing, without this you haven't got a business. This also helps to build large numbers of affiliates.
So they start with at least DOUBLE the amount of traffic that most product launches achieve. They then proceed to DOUBLE the usual conversion rate on this traffic, through their product - the trunk of the tree. They do this by using the product as a loss-leader, as we talked about in the previous post. Instead of selling it for hundreds of dollars as they could, they sell it for $67 or $77. Using the trust and confidence that they have already built up, this results in a massive conversion rate. Remember this isn't just theory - they have ALREADY DONE exactly this.
Then comes the most exciting part - the branches. This is the subject for the next post. Remember these are valuable marketing principles which you can learn whether you buy the product or not, but do check out Launch Tree if you would like to know more.
Applying the "tree" principle to Internet marketing, you first have to get the "root" - i.e. the customer psychology - right in order to get massive amounts of targeted traffic. The Launch Tree guys do this by giving away free content beforehand - really valuable stuff that they could sell for hundreds of dollars. This creates genuine customer trust and confidence - as we have been seeing, without this you haven't got a business. This also helps to build large numbers of affiliates.
So they start with at least DOUBLE the amount of traffic that most product launches achieve. They then proceed to DOUBLE the usual conversion rate on this traffic, through their product - the trunk of the tree. They do this by using the product as a loss-leader, as we talked about in the previous post. Instead of selling it for hundreds of dollars as they could, they sell it for $67 or $77. Using the trust and confidence that they have already built up, this results in a massive conversion rate. Remember this isn't just theory - they have ALREADY DONE exactly this.
Then comes the most exciting part - the branches. This is the subject for the next post. Remember these are valuable marketing principles which you can learn whether you buy the product or not, but do check out Launch Tree if you would like to know more.
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