In the previous post, about the root of your business as Launch Tree sees it, we talked about how essential it is to ensure your customer makes the decision to buy. The customer needs to feel in control. If you and I feel we are being "sold" to, we immediately feel "no", and so do most other customers.
The secret is to put your customer in a mindset to say "yes", right from the start. So if your product is a cellphone, don't start off with "Would you like to buy a cellphone?" This will probably get a No! Start off with a question like "Would you say that good communication is important to you?" If your product is a machine for cleaning your house, start off with something like "Would you say that a clean home is important to you?"
Once the customer has answered Yes to this question, move on from there, asking the next logicaal question to make the customer answer Yes each time, until the customer realizes for himself that he really must have that product! What's more, the customer will go away happy and satisfied!
The reason is that the word Yes has been proved to be a vital psychological trigger that will lower people's defenses and make them feel increasingly positive the more they use it.
This is just one of the principles that the authors of Launch Tree have used to make colossal fortunes! Check it out and see if it can help you.
The secret is to put your customer in a mindset to say "yes", right from the start. So if your product is a cellphone, don't start off with "Would you like to buy a cellphone?" This will probably get a No! Start off with a question like "Would you say that good communication is important to you?" If your product is a machine for cleaning your house, start off with something like "Would you say that a clean home is important to you?"
Once the customer has answered Yes to this question, move on from there, asking the next logicaal question to make the customer answer Yes each time, until the customer realizes for himself that he really must have that product! What's more, the customer will go away happy and satisfied!
The reason is that the word Yes has been proved to be a vital psychological trigger that will lower people's defenses and make them feel increasingly positive the more they use it.
This is just one of the principles that the authors of Launch Tree have used to make colossal fortunes! Check it out and see if it can help you.
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