In the previous post we talked about why just selling a product and leaving it there is like not having any branches on the tree. In fact without branches it's not really a tree at all.
What we were actually talking about was "upselling". But in Launch Tree, they don't call it "upselling", they call it "customizing". This is because just as people don't like being "sold" to, they don't like being "upsold" to either. What you are aiming to do is increase your customer's happiness and satisfaction by enhancing the value of their original purchase.
But the point is, YOU are not SELLING them these additional products. You are letting them know that they have the opportunity to make their purchase more suited to their individual likes and preferences. That's what "customizing" means.
So if someone has just bought your new cellphone, don't say "How about buying some more ringtones?" They will almost certainly say No. Say something like "Are you the sort of person who likes individual ringtones?" - what you actually do say of course will depend on what you have learnt about their individual personality. But make sure it's a question that will get the answer Yes. Then go on from there.
Of course this is just a tiny speck of what is taught in Launch Tree - but it's all geared to helping you multiply your profits fourfold, fivefold or even more, just as Anik and Mike (the authors) did. Have a look for yourself!
What we were actually talking about was "upselling". But in Launch Tree, they don't call it "upselling", they call it "customizing". This is because just as people don't like being "sold" to, they don't like being "upsold" to either. What you are aiming to do is increase your customer's happiness and satisfaction by enhancing the value of their original purchase.
But the point is, YOU are not SELLING them these additional products. You are letting them know that they have the opportunity to make their purchase more suited to their individual likes and preferences. That's what "customizing" means.
So if someone has just bought your new cellphone, don't say "How about buying some more ringtones?" They will almost certainly say No. Say something like "Are you the sort of person who likes individual ringtones?" - what you actually do say of course will depend on what you have learnt about their individual personality. But make sure it's a question that will get the answer Yes. Then go on from there.
Of course this is just a tiny speck of what is taught in Launch Tree - but it's all geared to helping you multiply your profits fourfold, fivefold or even more, just as Anik and Mike (the authors) did. Have a look for yourself!
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