The idea behind Launch Tree is that your business has to GROW like a tree, and like a tree it has a root, a trunk and branches. So what is the root?
Well, the root of your business is: understanding the psychology of your customer. Getting INSIDE your customer's mind. This is the root from which your business grows. Just as a tree cannot grow without healthy roots, so your business simply cannot grow if you don't fully understand your customer's mind.
And just as a tree starts with its roots, as the authors of Launch Tree point out, so your business has to START with understanding the customer. How many people start a business by developing a product and then figuring out how to market it? This is completely the wrong way round!
Your first step is figuring out what your customer WANTS. Not what your customer needs, what your customer WANTS. Because people buy what they WANT, not what they need.
And secondly, when you have found out what the customers want - forget about "selling" it to them! Because people hate being sold to! Make sure they feel they are making the decision to buy.
More about this in the next post. Meanwhile find out more about Launch Tree now, before everyone else finds out about it.
Well, the root of your business is: understanding the psychology of your customer. Getting INSIDE your customer's mind. This is the root from which your business grows. Just as a tree cannot grow without healthy roots, so your business simply cannot grow if you don't fully understand your customer's mind.
And just as a tree starts with its roots, as the authors of Launch Tree point out, so your business has to START with understanding the customer. How many people start a business by developing a product and then figuring out how to market it? This is completely the wrong way round!
Your first step is figuring out what your customer WANTS. Not what your customer needs, what your customer WANTS. Because people buy what they WANT, not what they need.
And secondly, when you have found out what the customers want - forget about "selling" it to them! Because people hate being sold to! Make sure they feel they are making the decision to buy.
More about this in the next post. Meanwhile find out more about Launch Tree now, before everyone else finds out about it.
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