Launch Tree - Are You Sure You're Getting It Right?

We have now seen how Launch Tree views your marketing business as a tree with root, trunk and branches.

• The ROOT is a correct understanding of the psychology of the customer. Just as a tree can only grow from a healthy root, so your business cannot grow if you don't get this right.


• The TRUNK is getting your product right. You don't start with developing a fantastic product, you start with finding out what the customers really want - not what they need, but what they want.


• The BRANCHES grow from the right understanding of the customer and the right product. The idea is to develop additional products which will enhance the customer's enjoyment of their initial purchase and which will hugely multiply the value to you of your original product.

This isn't as easy as it sounds - it only works if you get it right. You must get the timing right and the order right, and above all you must never lose sight of the psychology of your customer. Know when the customers are in a mood to add to their original purchase and know the right questions to ask in order to get a Yes answer. Know how to make each question follow logically from the one before, in order to make sure you don't get a No. Know what makes your customers tick, so that you can keep them happy ALL the time.

This is just a minute part of the business method that has made Anik and Mike, the authors of Launch Tree, into multi-millionaires, so do have a look if you want to know more! (They are sharing the whole lot with us!)