We have been looking at all the different aspects of the "tree" part of Launch Tree - how to grow your single product into a multi-million dollar business by getting the root, trunk and branches right.
But - why is it called "LAUNCH Tree"?
Because it provides a completely revolutionary take on how to launch your product. Up till now, launching a new product on to the market, including the Internet market, was done in a "one-dimensional" way - you expect that most of the profits you and your affiliates gain from the launch will be from sales of the actual product you are promoting. (A trunk without branches!)
Mike and Anik have proved beyond doubt that their revolutionary method can multiply these profits by two,three or four hundred percent - or even more. They proved it with their PPC Classroom launch last year. It's done on a principle similar to the "loss leader" principle used by the supermarkets. They attract people in with a special offer on which they are actually making a loss. When people do come in, they usually buy products that complement their original purchase, so of course the store makes a big profit from customers who wouldn't have come in at all otherwise.
So with the Launch Tree style of product launches - you offer a product that people would expect to cost hundreds of dollars, for, say $67. Then they rely on you making lots of additional purchases that complement your initial purchase - i.e. that make your initial purchase much more valuable to you. If the initial product had cost hundreds of dollars, far fewer people would have bought it, and wouldn't have bought additional products. But people just can't resist a bargain.
More about this in the next post,but do check out Launch Tree if you'd like to know more.
But - why is it called "LAUNCH Tree"?
Because it provides a completely revolutionary take on how to launch your product. Up till now, launching a new product on to the market, including the Internet market, was done in a "one-dimensional" way - you expect that most of the profits you and your affiliates gain from the launch will be from sales of the actual product you are promoting. (A trunk without branches!)
Mike and Anik have proved beyond doubt that their revolutionary method can multiply these profits by two,three or four hundred percent - or even more. They proved it with their PPC Classroom launch last year. It's done on a principle similar to the "loss leader" principle used by the supermarkets. They attract people in with a special offer on which they are actually making a loss. When people do come in, they usually buy products that complement their original purchase, so of course the store makes a big profit from customers who wouldn't have come in at all otherwise.
So with the Launch Tree style of product launches - you offer a product that people would expect to cost hundreds of dollars, for, say $67. Then they rely on you making lots of additional purchases that complement your initial purchase - i.e. that make your initial purchase much more valuable to you. If the initial product had cost hundreds of dollars, far fewer people would have bought it, and wouldn't have bought additional products. But people just can't resist a bargain.
More about this in the next post,but do check out Launch Tree if you'd like to know more.
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