Launch Tree - How Your Business Multiplies, continued

In the previous post we looked at how Mike and Anik, the authors of the Launch Tree course, doubled their normal profits, and then doubled them AGAIN, by first gaining huge customer confidence - and hence traffic - through very valuable giveaways (the root), and then selling their massively valuable product for a fraction of its real value as a loss-leader (the trunk) - and so DOUBLED the normal conversion rate of this very high traffic.

But, as we have seen, a tree is not a tree without branches. Having already quadrupled their customer base, Mike and Anik went on to double the lifetime value of these customers and get them to spend twice as much with them, by using the principle of upselling or customizing, which we looked at earlier. They do this in two main ways:

1. By tempting the purchasers into their membership site, benefiting from their monthly recurring fees. As we all know, people who sign up to a membership site don't stay very long unless they are getting good value. So Mike and Anik keep them on board by making sure they get maximum value and are kept happy by receiving top-level customer support.


2. By providing the purchasers with the opportunity to purchase additional items which complement their original purchase and add value. When they see for themselves how much more value these products will add to their original purchase, they don't have to be pressured, they are only too eager to buy.

The authors of Launch Tree use an important psychological principle called "consistency" to help them do this. We will look at this more in the next post.

If you really think about the staggering profits you can make using these principles, you surely can't help being as excited as I am. So do have a look if you'd like to know more!