Your business has a ROOT and a TRUNK. But until it has BRANCHES it isn't a tree.
What is this all about? Well, it's one of the most important secrets of Launch Tree.
Remember we said you should never start with your product - first you have to find out what the customer WANTS. If you did that, you should have a product that customers will buy. And we also said you must NOT "sell" to your customers. Make sure your customers feel they are in control and in the mood to say Yes - then they feel THEY have made the decision to buy. And they feel good about it.
So what do you do now? Leave it there and start thinking about your next product? If you do that, you are doing yourself out of huge amounts of money! You now use the psychology of the customer to build your product into a business. In other words, adding value to the customer's purchase when he buys additional products that will enhance the purchase and make him feel even happier with it than he already does.
This process is sometimes called "upselling". Launch Tree doesn't like the phrase because it has bad associations for a number of people. If you have been "upsold" to in the past, it probably made you feel annoyed and not persuaded you to buy. Launch Tree prefers the word "customize" - you help your customers to customize their purchases by making them more useful, more enjoyable and more valuable to them personally. But you have to learn how to do it right and this holds a number of secrets which Launch Tree teaches. Go there to find out more.
What is this all about? Well, it's one of the most important secrets of Launch Tree.
Remember we said you should never start with your product - first you have to find out what the customer WANTS. If you did that, you should have a product that customers will buy. And we also said you must NOT "sell" to your customers. Make sure your customers feel they are in control and in the mood to say Yes - then they feel THEY have made the decision to buy. And they feel good about it.
So what do you do now? Leave it there and start thinking about your next product? If you do that, you are doing yourself out of huge amounts of money! You now use the psychology of the customer to build your product into a business. In other words, adding value to the customer's purchase when he buys additional products that will enhance the purchase and make him feel even happier with it than he already does.
This process is sometimes called "upselling". Launch Tree doesn't like the phrase because it has bad associations for a number of people. If you have been "upsold" to in the past, it probably made you feel annoyed and not persuaded you to buy. Launch Tree prefers the word "customize" - you help your customers to customize their purchases by making them more useful, more enjoyable and more valuable to them personally. But you have to learn how to do it right and this holds a number of secrets which Launch Tree teaches. Go there to find out more.
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