We have been looking at the emphasis Launch Tree places on multiplying your profits many times over, just by knowing the right time and the right way to add value to your customer's initial purchase.
The right TIME is when they realize they have got exactly what they wanted. They will only feel this way if they believe that THEY have made the decision to purchase. If they feel they were "sold" to, or pressured into buying, or only bought to make you go away, they will not have a positive feeling about it. But if they are happy and feel they have got a good deal, they will be in the mood to add to their purchase.
Your job is then to introduce into their minds the idea of products that will make them feel even better about their purchase. To do this you have keep your focus on your understanding of the customer's psychology (remember this is the ROOT of the tree). Why do you think the customer bought the product? You have to identify the main reason before you know what will enhance it for the customer, what will increase the customer's pleasure and enjoyment.
For instance, if it is a cellphone, did the customer buy it primarily to be able to call his wife on the way home from work? Or did he buy it primarily to impress his friends? If the latter, he may be interested in the latest gadgets like a handheld GPS device, or some really exciting ringtones. If the former, he just needs to be sure he can get a signal wherever he happens to be!
This is just a tiny bit of what's in the first chapter of Launch Tree - but it's all a new take on marketing, designed to make sure you can follow their methods step by step to make their million-dollar fortunes!
The right TIME is when they realize they have got exactly what they wanted. They will only feel this way if they believe that THEY have made the decision to purchase. If they feel they were "sold" to, or pressured into buying, or only bought to make you go away, they will not have a positive feeling about it. But if they are happy and feel they have got a good deal, they will be in the mood to add to their purchase.
Your job is then to introduce into their minds the idea of products that will make them feel even better about their purchase. To do this you have keep your focus on your understanding of the customer's psychology (remember this is the ROOT of the tree). Why do you think the customer bought the product? You have to identify the main reason before you know what will enhance it for the customer, what will increase the customer's pleasure and enjoyment.
For instance, if it is a cellphone, did the customer buy it primarily to be able to call his wife on the way home from work? Or did he buy it primarily to impress his friends? If the latter, he may be interested in the latest gadgets like a handheld GPS device, or some really exciting ringtones. If the former, he just needs to be sure he can get a signal wherever he happens to be!
This is just a tiny bit of what's in the first chapter of Launch Tree - but it's all a new take on marketing, designed to make sure you can follow their methods step by step to make their million-dollar fortunes!
(In the next post we'll say more about the right WAY)
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